Amsterdam-based product designer
I help large-scale corporations
simplify and optimize their digital products.
Currently HEINEKEN
Leading Transformative B2B Digital Experiences at Heineken
In my role as Senior Product Designer at Heineken, I've been instrumental in steering the product design and feature development of our global Salesforce B2B platform. This journey has included streamlining business processes and driving a digital-first culture.
Currently, I'm shaping a forward-thinking 5-year product vision that focuses on usability, scalability, and efficient data visualization, all designed to foster stronger partnerships with our distributors and contribute to Heineken's global growth.
Incorporating design
Enhancing collaboration
Selected work
Product vision workshop
2020-2022 | Booking.com
Attractions at Booking.com
Improving the end-to-end experience for travelers buying tours and tickets to enhance their trip.
Jan 2018 – 2020 | Booking.com
Search Results at Booking.com
Optimizing the search results page on Booking.com, helping travelers find the perfect property.
Hi, I'm Andrew.
I'm originally from the United States, currently living in Amsterdam working as a Senior Product Designer at Heineken.
With a background in print design and over 15 years of experience in graphic and web design, I have a well-rounded, clean aesthetic with an understanding of both user needs and business goals.
I take user needs and turn them into business opportunities using a combination of user research, data, and empathy. This allows me to fully understand the problem and provides me with enough information to curate simple and effective solutions.
Experience
Senior Product Designer, Heineken
June 2022 — Present
UX Designer, Booking.com
2018 — 2022
Senior Web Designer, Shoes For Crews
2011 — 2017
Graphic & Web Designer, New Image Labs
2010 — 2011
Graphic & Web Designer, Green Group Studio
2010
©️ 2023 Andrew Slifkin
