I take undefined problems and turn them into something worth building.

On Proof, I take on undefined problems, set direction with leadership and product partners, and align the designers who build what comes out of it. Proof is the B2B platform where bars, restaurants, and retailers order from North America's largest drinks distributor.

On eazle, HEINEKEN's B2B ordering platform, 35+ markets each ran their own site. I led design on turning that into one platform: shared by default, localized only when it changed the outcome.

• One platform, 35 markets →

I owned work on Search Results and Attractions, running filter and listing experiments on one of travel's highest-traffic surfaces. The tablet site had no owner and was falling apart. I picked it up unasked and made the case to retire it and run tablet on the mobile stack.

• Retiring the tablet stack →
• Mobile filters, three experiments →