Design Manager
Design Manager at HEINEKEN. I guide cross-functional teams to build global B2B experiences that are scalable, usable, and business-driven.
I like to build things. Side projects, routines, gym trackers, note-taking workflows—tools that make life run a bit smoother. I train with intent, write to think, and stay curious about how systems work, break, and can be made better.
Most of what I make is simple by design. Not flashy. Just useful. The same mindset shapes how I live and lead: cut the noise, fix what's clunky, and stay focused on what matters.
I lead with clarity, not control — setting direction, creating structure, and trusting teams to do great work. My focus is on building systems that scale: not just design systems, but ways of working that help teams align, move fast, and make better decisions.
I coach through stretch and support — giving designers space to grow, ownership over real problems, and direct, structured feedback. Growth isn't a side conversation. It's built into how we work.
Design should simplify complexity, not decorate it. I help teams stay grounded in user needs, focused on impact, and comfortable navigating ambiguity. When design is working well, it disappears into the product — but shows up in the results.
I lead a team of 6 product designers embedded in product-aligned squads with dedicated research support. The structure allows each team to stay close to local market needs while contributing to a shared global platform.
Weekly critiques, monthly showcases, and strategy sprints drive momentum and accountability. I've built a culture around clarity, curiosity, and candor — where feedback is expected, and learning is public. We celebrate progress, not polish.
Clarity in direction, autonomy in execution, and accountability for outcomes. I run structured 1:1s focused on growth, priorities, and personal wellbeing — they're where trust is built and blind spots surface early. I expect designers to think critically, challenge assumptions, and lead alongside product and engineering — not follow.
Amsterdam, Netherlands
Amsterdam, Netherlands
Amsterdam, Netherlands
West Palm Beach, FL, USA
West Palm Beach, FL, USA
Created marketing materials, branding, and packaging for various products while maintaining multiple company websites.
Lake Worth, FL, USA
Freelancer creating logos, brochures, corporate identity kits, and web development for diverse client range.
Design Manager · Heineken
Transformed fragmented B2B ordering systems into a unified global frontend — adaptable enough to meet diverse market needs, structured enough to scale across 35+ countries without chaos.
Design Manager · Heineken
Built the operating structure to keep design quality high across multiple product teams while moving fast on a global B2B platform.
Design Manager · Heineken
Improved product discovery across eazle by rethinking how customers search, browse, and reorder — especially in mobile-heavy, high-volume markets.
UX Designer · Booking.com
Redesigned the mobile filtering experience at Booking.com to reduce frustration, improve usability, and increase booking conversion — while staying inside the system.
UX Designer · Booking.com
Replaced Booking.com's aging tablet site with a streamlined mobile experience — reducing tech debt and improving usability with minimal conversion loss.
UX Designer · Booking.com
Redesigned the Attractions index page at Booking.com to show users trip-relevant content — reducing bounce and driving engagement by using what we already knew.
I use no-code and AI-powered tools to quickly build products that solve real, everyday problems I run into. These projects are solo experiments. Just me playing around, trying new tools, and testing ideas. It's a way to learn, iterate, and launch solutions fast, without any formal development cycle.
An iOS app that calculates what plates to use for a given weight.
A minimalist savings tracking web app that helps users plan and visualize their progress towards financial goals.
Import entries from your Notion databases directly into Obsidian. This plugin allows you to automatically sync your Notion database entries with Obsidian notes, either manually or on a schedule.