During a user testing session, 66% of users said that selecting multiple filters is frustrating because the menu closes after each selection. Additionally, 33% had trouble finding the filters they wanted to use.
So how can we optimize the filtering experience to make it easier for users to find the perfect accommodation and increase conversion?
I used the Booking Design System 'checkbox' component so users can easily scan and find the filters they are looking for.
I changed the page header to compliment that current action the user is performing, creating an easier way to clear selected filters and close the screen.
We also changed the functionality to keep the screen open after each filter selection, allowing the user to seamlessly add multiple filters.
After analyzing the data from both experiments, I realized that they offset each other.
This led me to believe that by combining these two experiments, we would solve the user problem and achieve our outcome of minimizing the filtering effort.
Senior Product Designer
© 2023 by Andrew Slifkin